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学習目標
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● Identify strategic planning issues in order to develop a unique competitive
advantage
● Learn key analytical and conceptual approaches to expand your understanding
of the marketplace
● Align your organization with your strategic planning goals by integrating
strategy, objectives, metrics and performance
● Identify evolving strategic patterns and generate ideas on how they can be
applied to your organization
● Incorporate customer needs into your strategic planning
● Use a case study to examine the strategic planning process in detail
● Recognize how the actions of customers, competitors and your own company
determine the outcomes in your markets
● Determine the best approach to effectively implement your strategic planning
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学習内容
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1. Strategic Planning Principles
2. Strategic Planning Process Overview
3. Mission
4. External Assessment, Part 1 – Macro Environment
5. External Assessment, Part 2 – Market Environment
6. Internal Environment
7. Strategic Issues and Decisions in Competitive Situations
8. Strategic Issues and Decisions – Formulating a Strategy
9. Strategy Implementation
10. The Strategic Planning Process Revisited
Course outline is partly subject to change without prior notice.
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