|
コース概要
|
If you’re new to marketing and need a basic—yet thorough—overview, this seminar is for you.
In just three days, you’ll learn the fundamentals behind successful marketing.
You’ll get a complete grounding in the essentials and begin to develop the skills and techniques necessary to become a marketer who can help your company develop a marketing orientation to enhance the bottomline.
|
|
学習目標
|
● Acquire the basic marketing skills, tools and techniques to identify, evaluate and solve marketing problems
● Understand the components that make up compelling marketing plans that succeed in capturing customer value within a competitive environment
● Discover creative ways to apply marketing principles and practices to compete successfully in today’s business environment
● Understand the “why’s” behind basic marketing practices
● Begin to think like a world-class marketer
|
|
学習内容
|
1. Learning Objectives
2. Marketing Overview
3. Market Analysis
4. Segmentation, Targeting, and Positioning
5. Marketing Mix
6. Creating Customer Value
Course outline is partly subject to change without prior notice.
|