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Fundamentals of Marketing: Your Action Plan for Success

  • 14 PDU (Business/Strategic)
    PDU対象コース

コース基本情報

コースタイトル Fundamentals of Marketing: Your Action Plan for Success
コースコード AMC0077V  
コース種別 集合研修 形式 講義+演習
期間 2日間 時間 9:00~17:00 価格(税込) 143,000円(税込)
主催 トレノケート
コース日程が決定次第、ご案内いたします。
詳しくはお問い合わせください。

対象者情報

対象者
・Newly-appointed marketers; product, brand, and advertising managers; business professionals and executives who need a clearer understanding of marketing’s role in generating profits.
前提条件
□TOEIC Score: more than 650 points

学習内容の詳細

コース概要
Learn best practices for developing and implementing a great
marketing plan

As a marketing professional, you need to have a clear
understanding of your markets and what drives your customers'
decisions to buy. In this course, you’ll get modern techniques
for analyzing markets and quantifying customer needs, wants,
and preferences (NWP). Learn tactics to utilize the 4 Ps of
Marketing (Product, Price, Place, and Promotion) and proven
tools and methods to avoid the most common marketing mistakes.
In hands-on activities, you’ll discover how to implement
the right approach for your company’s unique needs.
学習目標
● Recognize the wide-ranging marketing roles and functions within different organizations
● Apply modern techniques for conducting marketplace analysis
● Utilize insightful marketing tactics to pinpoint why customers buy or don’t buy
● Align the 4 Ps with your products, services, and customer wants
学習内容
1. Learning Objectives
  - Recognize the Widely Varying Roles and Functions of 
  Marketing Within Different Organizations
  - Apply Modern Techniques for Conducting Marketplace 
  Analysis
  - Utilize Insightful Marketing Tactics to Identify and
  Quantify the Key Factors That Drive Your Customers’ 
  Purchase Decisions
  - Determine How to Utilize the Four Ps of Marketing 
  (Product, Price, Place, and Promotion) to Align Your 
  Offerings with the Customers’ Key Purchasing Factors
2. Marketing Overview
  - Identify Your Key Challenges and Concerns in Marke-
  ting
  - Recognize That the Roles and Functions of Marketing
  Vary Widely Within Organizations
  - Define Marketing in a Way That Is Relevant to Your 
  Organization
  - Describe the Four Essential Elements for Effective 
  Marketing and Rate Your Ability
3. Marketplace Analysis
  - Define Market Research
  - Identify Multiple Sources for Insightful Marketplace
  Information
  - Define Crucial Marketplace Data
  - Recognize the Primary Macro-Environmental Trends That
  Influence Organizations’ Success
4. The Marketing Mix—Product/Price/Place/Promotion
  - Define Each of the Four Ps and Describe the Components
  of Each
  - Relate Stages of the Product Life Cycle to Marketing
  Strategy
  - Collect Accurate Product Data and Determine Customers’
  Needs, Wants, and Preferences (NWP)
  - Conduct a Product SWOT Analysis
  - Position Your Organization’s Product(s) and/or 
  Service(s) in the Marketplace
  - Recognize the Factors That Impact Price and Develop 
  a Pricing Strategy
  - Describe the Factors Related to Determining Place
  - Explain the Marketing Communication Vehicles and 
  Channels Used for Promotion
5. Your Action Plan for Success
  - Measure Your Professional Growth During the Course 
  and Identify Further Development Options
  - Develop a Marketing Plan Outline for One of Your 
  Organization’s Products or Services

ご注意・ご連絡事項

We may jointly use personal information with our subsidiary Quintegral Ltd,. for the purpose of providing our training services and events.
・Lunch will be arranged at the venue.
· Please inform us prior to 3 business days of the first day of the course in case you need to change the training schedule.